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Advertising.com

Features

Bidder Code advertising Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support will-bid-on-any
TCF-EU Support no IAB GVL ID none
GPP Support some (check with bidder) DSA Support check with bidder
USP/CCPA Support yes COPPA Support no
Supply Chain Support yes Demand Chain Support no
Safeframes OK yes Supports Deals no
Floors Module Support yes First Party Data Support no
Endpoint Compression check with bidder ORTB Blocking Support no
User IDs all Privacy Sandbox check with bidder
Prebid Server App Support yes

Note

The Advertising.com bidder adapter requires setup and approval from Advertising.com. Please reach out to your account manager for more information and to start using it.

Configuration

Advertising.com requires that iframe is used for user syncing.

Example configuration:

pbjs.setConfig({
  userSync: {
    filterSettings: {
      iframe: {
        bidders: '*', // represents all bidders
        filter: 'include'
      }
    }
  }
});

DFP Video Creative

To use video, setup a VAST redirect creative within Google Ad Manager with the following VAST tag URL:

If using the new advertising adapter with x9.x or later:

https://track.technoratimedia.com/openrtb/tags?ID=%%PATTERN:hb_uuid_imds%%&AUCTION_PRICE=%%PATTERN:hb_pb_imds%%

If using the legacy imds adapter with x8.x or later:

https://track.technoratimedia.com/openrtb/tags?ID=%%PATTERN:hb_uuid_imds%%&AUCTION_PRICE=%%PATTERN:hb_pb_imds%%

If using the legacy synacormedia adapter with v7.x or earlier:

https://track.technoratimedia.com/openrtb/tags?ID=%%PATTERN:hb_uuid_synacormedia%%&AUCTION_PRICE=%%PATTERN:hb_pb_synacormedia%%

Bid params

Name Scope Description Example Type
seatId required The seat ID from Advertising.com. This will be the same for all ad units. 'prebid' string
tagId required The placement ID or tag ID from Advertising.com. 'demo1' string
placementId optional Legacy parameter replaced by tagId 'demo1' string
bidfloor optional Legacy parameter for floor price for the request. Replaced by Price Floors Module 0.1 float

Example Ad Unit

var adUnits = [{
    "code": "test-div",
    "mediaTypes": {
        "video": {
            "pos": 1,
            "playerSize": [300, 250],
            "context": "instream",
            "mimes": ["video/mp4"],
            "protocols": [2, 3, 5, 6, 7, 8],
            "playbackmethod": [2],
            "skip": 0,
            "minduration": 15,
            "maxduration": 30,
            "startdelay": 0,
            "linearity": 1
        }
    },
    "bids": [{
        "bidder": "advertising",
        "params": {
            "seatId": "prebid",
            "tagId": "demo1",
            "bidfloor": 0.20
        }
    }]
}]

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_advertising hb_bidder_advertisin hb_adid_advertising
hb_size_advertising hb_source_advertisin hb_format_advertisin
hb_cache_host_advert hb_cache_id_advertis hb_uuid_advertising
hb_cache_path_advert hb_deal_advertising

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