Empower
Features
| Bidder Code | empower | Prebid.org Member | no |
|---|---|---|---|
| Prebid.js Adapter | yes | Prebid Server Adapter | no |
| Media Types | display, video | Multi Format Support | will-bid-on-one |
| TCF-EU Support | yes | IAB GVL ID | 1248 |
| GPP Support | tcfeu, tcfca, usnat, usstate_all, usp | DSA Support | yes |
| USP/CCPA Support | yes | COPPA Support | yes |
| Supply Chain Support | yes | Demand Chain Support | no |
| Safeframes OK | yes | Supports Deals | yes |
| Floors Module Support | yes | First Party Data Support | yes |
| Endpoint Compression | no | ORTB Blocking Support | yes |
| User IDs | all | Privacy Sandbox | check with bidder |
Bid Params
| Name | Scope | Description | Example | Type |
|---|---|---|---|---|
zone |
required | provided zone ID from Empower | 12456 |
int |
site |
optional | provided Site Code from Empower | "empower_net" |
string |
Test Parameters
var adUnits = [
// Banner adUnit
{
code: 'banner-div',
mediaTypes: {
banner: {
sizes: [[300, 250], [300,600]]
}
},
bids: [{
bidder: 'empower',
params: {
tagId: 123456
}
}]
},
{
code: 'video1',
mediaTypes: {
video: {
playerSize: [640, 480],
context: 'instream'
}
},
bids: [{
bidder: 'empower',
params: {
tagId: 123456
}
}]
},
{
code: 'multi1',
mediaTypes: {
video: {
playerSize: [640, 480],
context: 'instream'
},
banner: {
sizes: [[300, 250], [300,600]]
}
},
bids: [{
bidder: 'empower',
params: {
tagId: 123456
}
}]
};
]
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.hb_pb_empower |
hb_bidder_empower |
hb_adid_empower |
hb_size_empower |
hb_source_empower |
hb_format_empower |
hb_cache_host_empowe |
hb_cache_id_empower |
hb_uuid_empower |
hb_cache_path_empowe |
hb_deal_empower |