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Opt Out Advertising
Features
| Bidder Code |
optout |
Prebid.org Member |
no |
| Prebid.js Adapter |
yes |
Prebid Server Adapter |
yes |
| Media Types |
display |
Multi Format Support |
check with bidder |
| TCF-EU Support |
yes |
IAB GVL ID |
227 |
| GPP Support |
check with bidder |
DSA Support |
check with bidder |
| USP/CCPA Support |
check with bidder |
COPPA Support |
check with bidder |
| Supply Chain Support |
check with bidder |
Demand Chain Support |
check with bidder |
| Safeframes OK |
check with bidder |
Supports Deals |
check with bidder |
| Floors Module Support |
check with bidder |
First Party Data Support |
check with bidder |
| Endpoint Compression |
check with bidder |
ORTB Blocking Support |
check with bidder |
| User IDs |
none |
Privacy Sandbox |
check with bidder |
| Prebid Server App Support |
check with bidder |
|
|
Bid Params
| Name |
Scope |
Description |
Example |
Type |
publisher |
required |
Opt Out publisher ID |
8 |
string |
adslot |
required |
Opt Out Adslot |
prebid_demo |
string |
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_optout |
hb_bidder_optout |
hb_adid_optout |
hb_size_optout |
hb_source_optout |
hb_format_optout |
hb_cache_host_optout |
hb_cache_id_optout |
hb_uuid_optout |
hb_cache_path_optout |
hb_deal_optout |
|
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