Underdog Media
Features
| Bidder Code | underdogmedia | Prebid.org Member | no |
|---|---|---|---|
| Prebid.js Adapter | yes | Prebid Server Adapter | no |
| Media Types | display | Multi Format Support | check with bidder |
| TCF-EU Support | yes | IAB GVL ID | 159 |
| GPP Support | check with bidder | DSA Support | check with bidder |
| USP/CCPA Support | yes | COPPA Support | check with bidder |
| Supply Chain Support | check with bidder | Demand Chain Support | check with bidder |
| Safeframes OK | check with bidder | Supports Deals | check with bidder |
| Floors Module Support | check with bidder | First Party Data Support | check with bidder |
| Endpoint Compression | check with bidder | ORTB Blocking Support | check with bidder |
| User IDs | 33acrossId, pubCommonId, unifiedId | Privacy Sandbox | check with bidder |
Bid Params
| Name | Scope | Description | Example | Type |
|---|---|---|---|---|
siteId |
required | string |
||
productId |
optional | UDM Product ID 'standard' or 'sticky', defaults to 'standard' |
'standard' |
string |
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.hb_pb_underdogmedia |
hb_bidder_underdogme |
hb_adid_underdogmedi |
hb_size_underdogmedi |
hb_source_underdogme |
hb_format_underdogme |
hb_cache_host_underd |
hb_cache_id_underdog |
hb_uuid_underdogmedi |
hb_cache_path_underd |
hb_deal_underdogmedi |