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Yieldmo

Features

Bidder Code yieldmo Prebid.org Member yes
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 173
GPP Support some (check with bidder) DSA Support check with bidder
USP/CCPA Support yes COPPA Support check with bidder
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
Endpoint Compression check with bidder ORTB Blocking Support check with bidder
User IDs pubCommonId, unifiedId, criteo, sharedId Privacy Sandbox check with bidder
Prebid Server App Support check with bidder

Registration

Note: In order to use Yieldmo adapter please reach out to your Yieldmo account’s person or support@yieldmo.com for more information.

Bid Params

Name Scope Description Example Type
placementId required Yieldmo placement id '825209316101005155' string
bidFloor optional Bid Floor 0.1 float
lr_env optional Live Ramp ATS envelope e3b0c44298fc1c149a string

video parameters

The Yieldmo adapter supports in-stream video as of Prebid v4.18. Out-stream will be supported as of Prebid v4.35.0.

Name Scope Description Example Type
placement required Video placement type. In-Stream: 1; Out-stream types: In-Article - 3: In-Feed - 4; Interstitial - 5;

Currently we are not supporting 2 - in-banner.

See OpenRTB 2.5 specification, List 5.9 for more details		 1 integer
maxduration required Maximum ad duration in seconds 20 integer
minduration optional Minimum ad duration in seconds 5 integer
pos optional Ad position on screen; see OpenRTB 2.5 specification, List 5.4 for more details 1 integer
startdelay required for in-stream Duration offset (in second) from the start of the content for showing the video ad before the start of the Video. Pre-roll: 0 (default); Mid-roll: >0; Default mid-roll: -1; Post-roll: -2;

For out-stream is’ always 0		 5 integer
protocols required Supported video bid response protocols. VAST 1.0: 1; VAST 2.0: 2; VAST 3.0: 3; VAST 1.0 Wrapper: 4; VAST 2.0 Wrapper: 5; VAST 3.0 Wrapper: 6; [2, 3] Array<integer>
api required API frameworks supported. VPAID 1.0: 1; VPAID 2.0: 2; MRAID-1: 3; ORMMA: 4; MRAID-2: 5; MRAID-3: 6; [1, 2] Array<integer>
playbackmethod required Playback methods that may be in use; see OpenRTB 2.5 specification, List 5.10 for more details. Out-stream is only always 2 [2,6] Array<integer>
skippable optional If ‘true’, user can skip ad true boolean
skipafter optional Number of seconds a video must play before skipping is enabled; only applicable if the ad is skippable 5 integer
mimes required List of the content MIME types supported by the player ["video/mp4"] Array<string>

Following video parameters might be also defined in mediaTypes.video in order to simplify bidders configuration. If the same parameters was also defined in params.video it will be overriten by params.video. More details - https://docs.prebid.org/dev-docs/adunit-reference.html

In addition, Yieldmo adapter relies on parameters specified in the mediaTypes.video definition of the video ad-units, namely:

Name Scope Description Example Type
playerSize required Width and height of the player [640, 480] Array<integer>
context required instream or outstream are only supported instream string

Example of in-stream Video Ad-unit

var videoAdUnits = [{
  code: 'div-video-ad-1234567890',
  mediaTypes: {
    video: {
      playerSize: [640, 480],           // required
      context: 'instream',
      mimes: ['video/mp4'],             // required, array of strings
      placement: 1,                     // required, integer
      maxduration: 30,                  // required, integer
      minduration: 15,                  // optional, integer
      pos: 1,                           // optional, integer
      startdelay: 10,                   // required if placement == 1
      protocols: [2, 3],                // required, array of integers
      api: [2, 3],                      // required, array of integers
      playbackmethod: [2,6],            // required, array of integers
      skip: 1,                          // optional, boolean
      skipafter: 10                     // optional, integer
    }
  },
  bids: [{
    bidder: 'yieldmo',
    params: {
      placementId: '1524592390382976659',// required,
    }
  }]
}];

Example of out-stream Video Ad-unit

var videoAdUnit = [{
  code: 'div-video-ad-1234567890',
  mediaTypes: {
      video: {
          playerSize: [640, 480],        // required
          context: 'outstream',
          mimes: ['video/mp4'],          // required, array of strings
          placement: 3,                  // required, integer ( 3,4,5 )
          maxduration: 30,               // required, integer
          protocols: [2, 3],             // required, array of integers
          api: [2, 3],                   // required, array of integers
          playbackmethod: [1,2]          // required, array of integers
      }
  },
  bids: [{
    bidder: 'yieldmo',
    params: {
      placementId: '1524592390382976659',  // required
    }
  }]
}];

Prebid out-stream demo

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_yieldmo hb_bidder_yieldmo hb_adid_yieldmo
hb_size_yieldmo hb_source_yieldmo hb_format_yieldmo
hb_cache_host_yieldm hb_cache_id_yieldmo hb_uuid_yieldmo
hb_cache_path_yieldm hb_deal_yieldmo

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